FIELD RESEARCH

I support businesses to better connect with the Japanese market in a real and authentic way. My speciality is in food, living, and where they intersect with communication, education, politics, and the arts. Are you interested in learning more about this market? Do you want to try something new? Perhaps keen on a deep dive into a specific demographic or niche sector? Amongst, other projects tailored to the client, I perform focus groups and 1:1 interviews to inform product development, marketing strategy, and general market research. I also perform interviews with prospective buyers/sellers, and interviews to support journalistic research and fieldwork. Interviews and reporting can be delivered in Japanese and in English.

For access to one of the below one-page market insight reports, or for other business queries, please kindly complete the form found on the CONTACT page.

  • Plant-based Consumer Market in Tokyo

  • Plant-based Consumer Market in Japan

  • Japanese Food System

  • Sustainable and Regenerative Agriculture in Japan

  • Japanese Food Education

  • Etiquette and the Japanese Table

Past Work